Tuesday, January 23, 2007

Great marketing ploy!

Cingular Wireless is in the process of creating a crash course in 'texting' for parents to better understand what their children are doing with their cell phones.  Cingular plans on hosting a series of TXT Bees at various high schools around the country to encourage parents to start communicating in the "language" of teens.  It will be in a game-show format, pairing the teens with their parnest to compete for a $5,000 scholorship, as well as a $5,000 donation to the high school.


"Texting has become an entirely new forum for young people to communicate with each other," said Cristy Swink, executive director of messaging, Cingular Wireless. "To many parents, this new language of text messaging may often seem irrelevant or appear to be unfathomable. Through our TXT2 Connect campaign and TXT Bee events, we are helping parents interact with their kids through text messaging in a fun environment. For some parents, this may be the first time they've ever tried to text. Once they see how simple it is, we are hopeful it won't be the last."


Sounds like Cristy Swink has come up with a great way to push for more use of "texting", an option that is often abused by various individuals (and found after the fact when the bill arrives)


What's next?  A TXTing Merit Badge from the Boy Scouts?


     WirelessWeek.com article

     Quote.com article

     EngadgetMobile.com (where I originally heard about this)


TXT2Connect-tutorial.pdf: Cingular's "Parent's TXT Tutorial" guide

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