Wednesday, October 12, 2005

Why didn't I market this?

HACKENSACK, N.J. -- Nice-Pak Products is Rockland County, N.Y., became a global manufacturing powerhouse by convincing people to wipe their hands. Now it's spotted a new market niche: convincing people to wipe their shopping carts.

Nice-Pak is pushing a new product -SaniCart- that is designed to remove salmonella, staphylococcus and other germs from shopping cart handles and kiddie seats.

The SaniCart wipe won "Best New Product" at the Food Marketing Institute trade show in 2004, and since then it's been selling at fever pitch.

"I've never seen any product take off like this," said John Luposello, product manager of Nice-Pak's food service division. The wipes are now in over 6,400 supermarkets, and the company sells about 10,000 cases of wipes each month.

Robert Wilson, general manager of the ShopRite supermarket in Fair Lawn, N.J. said the wipes have become so popular that he usually has to install a fresh 160-wipe canister every other day. Shoppers pull the free wipes out of the plastic tubs placed in metal stands at the store entrances.

"It gives them peace of mind," he said.
Link - SaniCart by Nice-Pak
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